After the baby boom came the 60’s and 70’s where a period of youth culture evolved. During this time, people searched for a practical, free flowing and natural way of dressing, which is possibly why they would have turned to ethnic Eastern European blouses. Drawing away from the 50’s, women could dress more casually which expressed the need for gender equality. Ethnic dressing was popular during this time because it was a way of dressing out of the ordinary. It involved a world that is completely different form what we know which expresses a sense of exoticism (bold prints and embroidered floral designs). Ethnic dressing provides all these qualities for the person wearing these clothes. In the 60’s and 70’s people were much more experimental with the way they dressed which would also contribute to the appeal of this type of clothing. In addition, luxury, quality, and good craftsmanship were qualities associated with ethnic dressing.